What it costs to host a charger

Hardware, installation, the payment and management platform, driver support, monitoring and service. The owner does not buy the charger, does not pay a subscription and does not receive an invoice for maintenance.

In return the operator earns from the fixed markup added to the day's electricity price at the charger — not from a share of the owner's revenue. The owner is paid 1 krone per kWh delivered, every month.

Because the charger earns over years, not weeks. The operator carries the upfront cost and earns it back slowly through the markup on each kWh. That only adds up at locations where cars actually park long enough to charge — which is why destination properties are the target and motorway sites are not.

It also means the operator has a direct incentive to keep every point working. A broken charger earns nothing for either party.

Holiday homes and rental cottages, campsites and caravan parks, hotels and resorts, hostels — anywhere guests park for several hours or overnight. What matters is parking spaces the property controls, a sensible electrical connection point and a steady flow of guests.

A location without the guest volume to support it is better told so than fitted with something that will sit idle.

An enquiry with a few details about the property leads to an assessment of what the location can realistically produce. If it works for both sides, the number of points and their placement are agreed, an authorised electrician installs, and the points go live with QR payment for guests.

From there it runs by itself: the operator runs and supports it, the owner gets a monthly statement and payout.

The operator earns from the fixed markup in the guest's price, and from nothing else. That is the whole business model, and it is why the hardware does not need to be sold to the host to be paid for.

The host is paid 1 krone per kWh delivered and keeps their own electricity agreement for the property. Two numbers, two parties, no shared revenue to argue about.

Parking spaces where guests stand still for hours, access to the property's power supply and permission to dig where the cable has to run. That is the contribution.

The operator surveys the site, sizes the installation and handles the electrician, the app, the payments, the monitoring and the support. If a charger stops working, it is their phone that rings.